Driftpack · Brand Identity System

Three Directions
One Brand

Logo concepts for Driftpack — a backpacker itinerary agency built for adventurers, globe-trotters, and independent travellers. Each concept offers a distinct visual identity rooted in the same brand values: freedom, exploration, authenticity.

01

The Drifter

Bold. Directional. Unforgettable.

A crisp backpack silhouette bearing a compass rose on its front pocket — pure adventure gear meets navigation precision. Navy grounds the mark in reliability, while Sunset Orange ignites the wanderer spirit.

Icône · fond sombre
The Drifter icon
Icône · fond clair
The Drifter icon on light
Wordmark · fond sombre
The Drifter wordmark
Logo complet (icône + texte) · fond clair
The Drifter combined logo
Palette
#1B3A6B
Primary
#F26222
Accent
#F7E9D4
Light
Typographie
Montserrat 800
DM Sans 400
Cas d'usage
Website NavApp IconSocial MediaMerchandise
02

Summit Drift

Natural. Elevated. Aspirational.

Three layered mountain peaks emerge from a cream circle, a golden sun crowning the summit. The wave-like terrain base evokes both high altitude and the 'drift' of open roads. Forest green signals authenticity and the natural world.

Icône · fond sombre
Summit Drift icon
Icône · fond clair
Summit Drift icon on light
Wordmark · fond sombre
Summit Drift wordmark
Logo complet (icône + texte) · fond clair
Summit Drift combined logo
Palette
#2D5A3D
Primary
#E8A020
Accent
#FAF3E4
Light
Typographie
Raleway 800
Open Sans 400
Cas d'usage
Website NavApp IconSocial MediaMerchandise
03

Orbit Pack

Global. Modern. Connected.

A richly gridded globe carries a dotted coral travel path from a departure pin to a destination marker. A small paper plane escapes into the upper corner — capturing the exact moment of departure. Teal gives the mark an oceanic, worldly quality.

Icône · fond sombre
Orbit Pack icon
Icône · fond clair
Orbit Pack icon on light
Wordmark · fond sombre
Orbit Pack wordmark
Logo complet (icône + texte) · fond clair
Orbit Pack combined logo
Palette
#0B5D6E
Primary
#E8572A
Accent
#F5EEE3
Light
Typographie
Space Grotesk 700
Inter 400
Cas d'usage
Website NavApp IconSocial MediaMerchandise

All files are production-ready SVG vectors.
Final font choices require the respective Google Font to be loaded. Fraunces + DM Sans are already active on this site.